Pre-orders: iPhone 11 Pro would be much more in demand than iPhone 11 - offercenter

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Wednesday, September 11, 2019

Pre-orders: iPhone 11 Pro would be much more in demand than iPhone 11



Unlike last year, Apple's most high-end model would have the coast this year, according to analyst Ming-Chi Kuo. The "Pro" models would represent 55% of pre-orders in the United States.

The new iPhones are not out yet as they already unleash all passions. Despite a half-tone keynote (read our recap), Apple seems to have won over users, since pre-orders for the new iPhones would be much larger than last year. In any case, this is what Ming-Chi Kuo, spotted by MacRumors, said yesterday, stating that the most popular models would be those that opted for new colors, such as the iPhone 11 in green and mauve, and the iPhone 11 Pro in green.

The analyst of TF International Securities, generally well informed with regard to the Apple, reiterates today with new information: the iPhone 11 Pro would be the most fashionable model in the U.S. market. According to his estimates, the two iPhones equipped with OLED screens - iPhone 11 Pro and iPhone 11 Pro Max - would be the most in demand this year, and would account for about 55% of pre-orders, compared to 45% for the iPhone 11. By comparison, last year, Kuo estimated that the old high-end iPhone XS and XS Max accounted for 40-45% of pre-orders. This strong interest in the most expensive model (we are still talking about 1159 euros in France for the iPhone 11 Pro with 64GB of storage, and 100 euros more for the version "Max") could be explained by the presence of the program of recovery of the old iPhone that would have more massively convinced this year, as MacRumors notes.

However, pre-orders are not representative of sales over time, since they mainly concern the most demanding users. Last year, the iPhone XR was Apple's best-selling model, in part because of its more affordable price. This year, we may well be entitled to the same scenario, especially since the iPhone 11 is sold 50 euros cheaper than its predecessor.

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